Our logo or Aequus Animus an insight into the corporate world.

During the lunar eclipse on November 8th, 2003 a symbol was born known as Aequus Animus. This symbol was later given power during the solar eclipse on November 23rd, 2003. However before we can delve into the symbol, let us look at the logos of corporations that helped to inspire Aequus Animus.

As we said earlier all corporations have their logo, but what is a logo? A logo is a name, symbol, or trademark design. The purpose of the logo is to allow for quick and easy identification. The plural form of logo is logos. Logos is mentioned in many philosophical and religious texts. In Pre-Socratic philosophy Logos was viewed as the source, or primary will to life. Logos is further compared to the will or mind-set of God. In Hebrew and Christian tradition the Logos is the word of God. In these beliefs it is the word of God that created the Universe, it is the word of God that is responsible for everything.
It is quite Interesting then to know that the plural of logo is also the word and will of God.

Now given that a logo is an easily recognized symbol, a symbol that seeks to be emblazoned in your mind and have you associate it with certain qualities, would it be too much to assume then that logos are in fact taking on a Logos of their own? You see the golden arches you think fast food. You see the swoosh you think sneakers.

So what are we getting at? The creation of Aequus Animus is a balancing, an attempt at reclaiming what is not meant to be abused. Hitler is a prominent example of someone who succeeded in branding a symbol in people’s minds with success. The swastika is seen by many to be an ancient symbol of the sun. The swastika is also seen as the seal to Buddha’s heart, it represents eternity, longevity and happiness. Hitler adopted it for many similar reasons; but because of what he did its original meanings were twisted by his diabolical schemes.

In order for Aequus Animus to be successful at reclaiming the Logos it must be promoted in the same way all other grand symbols before it have been promoted. Advertising, commercialization, over abundance and in general just making it omnipresent will be needed to promote the Aequus Animus.

The author and proprietor JackDirt

The author and proprietor has been a member of the Rosicrucians, Builders of the Adytum, and has pursued spiritual studies diligently for over 20 years. He has been asked to join the Freemasons on more than one occasion and has also been invited to join the Ordo Templi Orientis.

Currently however, the author works in his own stead, following his own voice as well as the will of the divine as it moves him. He is not a zealot, and will remain respectful of the rights and beliefs of others. He believes it is each individual’s choice to what credo they wish to follow. The author also spends much of his time studying the unknown and unique in this world in his own mission to find purpose of self as well as help others learn their own divine path.

Pax Vobiscum (Peace be with you)


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